More Than Just A Pretty Beach

Mexico is spending big money to attract the next generation of tourists

Published February 23, 2005

"OK, we're going to put on our walking shoes and take a little trip to Mexico," beamed Mary Schraee, of Destination Ventures, from behind a podium in Ottawa's Marriott Hotel meeting room. "Please turn to page 53 in your books."

A few dozen (mostly female) travel agents, settled comfortably around tables, dutifully flipped their visitor manuals to the first resort destination of Puerto Vallarta. A show...

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