Fair Trade Takes Off

Published February 2, 2005

2005 will be a crucial year for creating global awareness of fair trading practices, according to Oxfam international's "Big Noise" campaign. The promotional blitz, which uses images of famous musicians and actors being splattered with raw foodstuffs in a literal protest of commodity-dumping practices on world markets, has become one of the most high-profile attempts to create heightened awareness among Canadian consumers...